Shein has filed a motion to dismiss a lawsuit brought by Selena Quintanilla’s estate over alleged unauthorized merchandise featuring the Tejano icon’s name, image and likeness. (Credit: SQP Fans)

According to the company’s motion, the Selena-related products identified in the lawsuit—including T-shirts featuring Selena’s image and the singer’s distinctive “Selena” logo—were listed by third-party sellers.

Shein’s attorneys argue that providing a marketplace, displaying third-party listings in search results, processing payments and fulfilling orders does not, by itself, make the platform directly liable for alleged intellectual-property violations committed by independent sellers.

The company is asking the court to apply existing case law concerning online marketplaces and third-party content to the claims brought by Q Productions.

Shein Points to Removal of Selena Merchandise

Shein also points to steps it says it took after being notified about the allegedly unauthorized merchandise.

The company says it removed the listings identified by Q Productions and subsequently implemented search restrictions that prevent users from searching for terms including “Selena” and “Selena Quintanilla” on its platform.

Shein previously stated that the products were being sold through its marketplace by third-party sellers and that the company removed the listings after becoming aware of the dispute.

The company has also said its marketplace sellers are required to comply with its policies and certify that their products do not infringe third-party intellectual-property rights.

Q Productions’ Lawsuit

The lawsuit filed by Suzette Quintanilla and Q Productions alleges that merchandise featuring Selena’s name, image and likeness was offered for sale without authorization.

The complaint includes claims involving trademark infringement, false designation of origin and misrepresentation, unfair competition, dilution and alleged misappropriation of Selena’s right of publicity.

According to the lawsuit, Q Productions sent Shein a cease-and-desist letter in August 2025 regarding the allegedly unauthorized merchandise. The plaintiffs subsequently filed the federal lawsuit in March 2026, alleging that the merchandise continued to be made available through Shein’s platform.

The lawsuit seeks damages and other relief related to the alleged unauthorized use of Selena’s intellectual property and publicity rights.

Shein disputes the legal basis for holding the company directly responsible for merchandise supplied by independent marketplace sellers.

A Broader Issue for Online Marketplaces

The case also raises a broader question for artists, estates and entertainment companies seeking to protect names, images and trademarks in the rapidly expanding online marketplace environment.

Shein’s legal strategy mirrors arguments raised in other intellectual-property disputes involving online shopping platforms, including cases involving Temu and unauthorized merchandise connected to artists and entertainers.

For music estates, the issue extends beyond individual products. Unauthorized merchandise can involve the commercial use of an artist’s name, likeness, trademarks and visual identity—assets that estates and rights holders often continue to manage decades after an artist’s death.

What’s Next?

Shein’s motion to dismiss does not resolve the underlying allegations. Instead, the federal court must determine whether the claims against the company can proceed based on the allegations and applicable law.

A judicial hearing on the motion is expected in late October 2026, according to current reporting. Q Productions had not publicly responded to Shein’s motion as of September 18.

The case remains active in the U.S. District Court for the Central District of California, where a second amended complaint was filed earlier in September.

For Selena’s estate and Q Productions, the lawsuit remains part of the ongoing effort to control the commercial use of the late Tejano superstar’s name, image and likeness. For Shein, the motion places the focus on whether an online marketplace can be held directly liable for allegedly infringing merchandise offered by independent sellers using its platform.

The court’s consideration of those competing arguments will determine the next stage of the legal dispute.

Tejano Nation will continue to follow developments in the case.

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Pedro Al Aire