Coldplay Takes Over iHeartLand In Fortnite During Immersive Experience

Coldplay has been bringing fans Music of the Spheres on tour for the last few years, and over the weekend, fans got to experience the music of their latest album, Moon Music in a whole new way. The band took over iHeartLand in Fortnite for a first-of-its-kind gamified music adventure.

During "Coldplay's Moon Music Album Experience: A Gamified Tycoon Adventure," fans were able to immersive themselves in an exclusive album release event featuring the Moon Music songs and newly released commentary behind the music from the album.

This first-ever concert tycoon experience is unique because the entire game is the concert, and the entire concert is the game. This music experience challenged players to build a rocket, a lunar base, and a concert stage through three phases of challenges, each one taking fans deeper into one of the songs from Coldplay’s chart-topping Moon Music album. 

Players began by building their rocket launch pad, rocket and eventually blasting off toward the moon, and unlocked new areas, in reactive environments tied to the music, on their intergalactic journey, eventually landing back on earth. And while playing the game, fans were able to hear new music from Coldplay’s Moon Music album and in-depth exclusive behind the music commentary from Coldplay.